Boycott for Justice: Make Your Money
Boycotting is one of the most peaceful yet still a powerful tool in the fight for justice. It enables anybody to collectively pressure corporations to uphold human rights and justice.
The BDS Movement (Boycott, Divestment, Sanctions) is a global campaign launched by Palestinian civil society to apply nonviolent pressure on Israel to comply with human rights and respect Palestinian rights. By choosing where we spend (or withhold) our money, we amplify the call for justice and equality — sending a message that injustice and occupation cannot be business as usual.
Economic pressure has a long and successful history, from the South African anti-apartheid struggle to the Montgomery Bus Boycott during the US civil rights movement.
Here’s a list of some of the most prominent companies targeted by BDS campaigns, the reasons behind the boycott, and ethical alternatives:
HP (Hewlett-Packard)
Why targeted
HP provides technology for the Israeli military and prison system, biometric ID systems, and checkpoint equipment used to restrict Palestinian movement.
Evidence
HP systems are used by the Israeli Ministry of Defense and population registry that governs Palestinians under occupation.
Alternatives
Dell, Lenovo, Apple.
PUMA
Why targeted
PUMA sponsored the Israel Football Association, which includes teams based in illegal Israeli settlements in the occupied West Bank.
Evidence
Settlement teams violate international law, and sports sponsorship normalises their existence.
Alternatives
Nike, New Balance, Mizuno.
SodaStream
Why targeted
Owned by PepsiCO.
Previously operated in illegal West Bank settlements, exploiting occupied land and resources; relocated after boycott pressure but continues to face scrutiny over labor practices.
Evidence
UN reports and BDS movement documentation on SodaStream’s role in settlement economy.
Alternatives
Aarke, DrinkMate, or water!
AXA
Why targeted
AXA invests in Israeli banks financing settlement expansion and arms companies supplying the Israeli military.
Evidence
Investigations show AXA’s financial links to Elbit Systems and Israeli banks like Bank Leumi.
Alternatives
Co-operative Insurance, Ecclesiastical, or ethical local insurers (check ethical investment criteria).
Israeli Fruit and Veg (e.g., Mehadrin)
Why targeted
Major Israeli agricultural exporters selling produce from illegal settlements..
Evidence
Reports by Human Rights Watch, UN, and WhoProfits on Mehadrin’s export of settlement-grown produce.
Alternatives
Local organic produce, Fairtrade suppliers, or regional products not tied to settlements.
How you can join the boycott
✅ Avoid buying products from these companies
✅ Share boycott calls on social media
✅ Inform friends and family about ethical alternatives
✅ Support businesses aligned with justice and human rights